Cebu Pacific has been named the Strongest Airline Brand in the ASEAN Region by Brand Finance, marking a major milestone in the company’s ongoing efforts to elevate its brand profile and strengthen customer loyalty. The recognition highlights the airline’s growing influence across Southeast Asia, driven by its commitment to value-driven services, operational reliability, and continuous innovation.
The prestigious distinction reflects Cebu Pacific’s steady progress in making air travel more accessible to millions of passengers, even as it expands digital capabilities and enhances service quality. The airline’s strategic investments in customer-centric initiatives, technological upgrades, and community-focused programs have significantly reinforced its standing in a competitive regional aviation market.
Candice Iyog, Cebu Pacific Chief Marketing and Customer Care Officer, accepted the award on behalf of the airline. She emphasized that the achievement is a testament to the dedication of employees across the organization, “Being named the strongest airline brand in ASEAN reminds us that our strength comes from our people. We are grateful to our pilots, cabin crew, ground operations, customer care teams, and colleagues across the business who work tirelessly to serve our passengers with care and professionalism. Their collective efforts have strengthened our brand and earned the trust of millions of travelers across the region.”
Iyog added that the airline remains committed to making travel “easier, friendlier, and more accessible” for Filipinos and international travelers alike.
The recognition stems from Brand Finance’s latest valuation study, one of the most comprehensive brand assessments in the world. The report evaluates consumer perception and financial performance using data from 175,000 respondents across 41 countries, including 25,000 participants from the Asia Pacific region. It tracks awareness, consideration, reputation, and other key metrics across 31 sectors and 6,000 brands, supported by nine years of historical data.
Cebu Pacific received an impressive AAA rating and a Brand Strength Index (BSI) score of 86.1, highlighting its growing influence in the region. The airline also recorded an 86% surge in brand value, rising to US$386 million in 2025 — a significant leap from the previous year.
According to Brand Finance, Cebu Pacific’s strong performance in brand equity drivers — such as customer perception, operational excellence, and consistent service delivery — places it ahead of regional competitors. The airline’s momentum not only strengthens its market position but also signals robust long-term growth potential.