This December, Philippine Airlines (PAL) brings the holiday spirit to life with its newest campaign, Sorpresa (Surprise). As part of PAL’s “Care That Comes From The Heart” initiative, this heartwarming film celebrates love, family, and the enduring Filipino spirit of giving, encapsulating the airline’s iconic tagline, “The Heart of the Filipino.”
Sorpresa tells a touching story of long-forgotten dreams reignited in the most unexpected ways. Highlighting the sacrifices made for loved ones and the joy of seeing dreams come true, the film underscores PAL’s commitment to connecting families and creating cherished memories across generations. The story is accompanied by the timeless OPM classic, Kahit Maputi Na Ang Buhok Ko (Even When My Hair Turns White), enhancing its emotional resonance.
This film follows the success of PAL’s previous campaign, Alaga, which was recognized as one of the best Christmas advertisements of 2024 by Campaign Asia. Now streaming on PAL’s official Facebook page and Instagram account, Sorpresa is a celebration of care, connection, and the joys of the season.
Give the Gift of Travel with PAL e-Gift Cards
To complement the festive film, PAL offers its e-Gift Cards as the perfect holiday present. Featuring new holiday designs, these cards provide a unique way to share the joy of travel, whether to reunite with loved ones or fulfill long-held dreams. The e-Gift Cards are available online, offering convenience and the promise of memorable journeys for recipients.
Experience the heartfelt message of Sorpresa by watching the film on PAL’s social media platforms. For those inspired to share the joy of travel, visit giftcard.philippineairlines.com to purchase an e-Gift Card, or head to www.philippineairlines.com to plan your next trip.
This holiday season, Philippine Airlines reminds everyone of the beauty of giving and the connections that make life meaningful.