AirAsia Philippines is redefining travel fashion with its first-ever brand licensing partnership, teaming up with global luggage and lifestyle brand American Tourister. This collaboration, managed by Abc. (AirAsia brand co.), the brand and IP development arm of Capital A, introduces a line of premium travel accessories that seamlessly blend style and functionality.
This partnership marks a new milestone for AirAsia, extending its brand beyond aviation and reinforcing its commitment to making travel both accessible and stylish. The launch of the FunSeeker Collection brings together two iconic names in travel, offering bold, durable, and stylish luggage options designed for the modern traveler.
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travelers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetizing the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them,” according to Capital A CEO Tony Fernandes.
The FunSeeker Collection, now available in the Philippines, features eye-catching designs inspired by AirAsia’s signature bold aesthetics. A standout feature is the bag straps modeled after AirAsia’s red seat belts, emphasizing a shared passion for travel and innovation. The collection caters to the dynamic preferences of Gen Z and Millennials, offering both style and durability.
“We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit,” said Ricky Isla, CEO of AirAsia Philippines.
The collection offers a range of travel essentials, including crossbody bags priced at PHP6,250.00, cabin-size spinner luggage measuring 55CM and priced at PHP20,550.00, and medium-size spinner luggage measuring 68CM and priced at PHP22,550.00.
Travelers in the Philippines can purchase the FunSeeker Collection online through the American Tourister Philippines website, as well as e-commerce platforms such as Shopee Mall and LazMall. For those who prefer shopping in physical stores, the collection is available at SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.