Singapore Airlines‘ (SIA) renowned lifestyle rewards program, KrisFlyer, is marking a significant milestone in March 2025 as it surpasses 10 million members. To celebrate, KrisFlyer is offering exclusive promotions, bonus miles, and enhanced redemption opportunities, reinforcing its commitment to rewarding loyal travelers.
A Decade of Growth and Innovation
Launched in 1999 as SIA’s frequent flyer program, KrisFlyer has expanded beyond traditional airline rewards, evolving into a comprehensive lifestyle-centric platform. Today, its members can earn and redeem miles across more than 1,700 global brand partners, spanning travel, dining, retail, and unique experiences. Additionally, KrisFlyer members enjoy benefits when flying with SIA, Scoot, and partner airlines.
According to Dai Haoyu, Senior Vice President Marketing Planning at Singapore Airlines, “KrisFlyer is deeply appreciative of our members’ trust and loyalty, which has driven our global membership number to double in just three years. This growth has been fuelled by the expansion of our rewards beyond flight benefits, enabling members to earn and redeem miles in ways that best align with their lifestyle and preferences.”
Exclusive Limited-Time Promotions
Between 07 and 23 March 2025, KrisFlyer members can enjoy a 20% discount on miles redemption for Economy Saver flights across SIA’s network, as well as selected Premium Economy Class flights between Singapore and the United States. This offer applies to travel from 01 May 2025 to 15 November 2025.
In addition, KrisFlyer Spontaneous Escapes will provide extra redemption discounts from 14 to 31 March 2025, for flights between 01 to 30 April 2025.
Members can also benefit from:
- 30% sitewide redemption discounts on KrisShop and Pelago
- 30% bonus miles for KrisFlyer miles converted to Kris+ between March 7 and March 31, 2025
Bonus Miles and New Member Incentives
From 24 to 31 March 2025, KrisFlyer members booking flights on the SIA and Scoot websites or apps will receive 50% bonus miles for travel between 01 April 2025 and 31 October 2025.
New members who sign up during this period using the promo code “KF10M” will receive a 1,000-mile welcome bonus.
Partner Bonus Conversion Offers
KrisFlyer is also partnering with key brands to offer 20% bonus miles-to-points and points-to-miles conversions from 07 to 31 March 2025, including:
- CapitaStar (for Singapore-based members)
- Esso Singapore (for Singapore-based members)
- Accor ALL Rewards (global members)
- Marriott Bonvoy (global members)
- Velocity Frequent Flyer (Australia and New Zealand members)
Social Media Giveaways
KrisFlyer will host exclusive social media promotions on its Facebook and Instagram accounts from 07 to 31 March 2025. Members have the chance to win up to 38,000 KrisFlyer miles by participating in interactive campaigns.