AirAsia MOVE (MOVE) has once again secured the title of Asia’s Best Travel Booking App at the 2025 World Travel Tech Awards, marking its third consecutive year receiving this prestigious recognition. The award cements MOVE’s position as the leading homegrown online travel agent (OTA) in the region, reflecting its growing influence in Asia’s travel technology landscape.
The recognition comes on the back of robust growth across MOVE’s key metrics in 2025. The app continues to maintain a strong user base, with monthly active users (MAU) reaching 15 million. Bookings across major verticals have also shown impressive growth, with hotel bookings rising nearly 40% and SNAP bookings — which combine flights and hotels — growing 30%. Among the most popular destinations for SNAP bookers are Bangkok, Kuala Lumpur, and Kota Kinabalu.
This year, MOVE further expanded its airline partnerships, integrating new direct network carriers such as Sri Lankan Airlines, Royal Brunei, Ethiopian Airlines, and Vietjet Air via GalaxyJoy. The platform now boasts more than 70 direct airline partners, offering travellers increased flexibility and options across Asia and beyond.
MOVE’s recognition is also driven by continuous innovations aimed at improving the traveller experience. Enhancements to its AI-powered AskBo chatbot have streamlined trip planning, while a refreshed user interface and new offerings like MOVETIX — a global live-events ticketing platform — and Cancel for Any Reason have further strengthened the app’s appeal. These updates position MOVE not just as a booking tool, but as a comprehensive platform where travellers can discover, plan, and book trips seamlessly.
Looking ahead, MOVE plans to focus on social discovery features, allowing users to find travel inspiration through curated content and book their trips directly within the app. With access to over 700 airlines and more than a million hotels worldwide, the platform continues to provide inclusive, affordable, and engaging travel experiences tailored for Asia and beyond.
The 2025 award highlights MOVE’s continued commitment to shaping the future of travel in the region, strengthening partnerships with tourism authorities in countries including Thailand, Indonesia, Singapore, and Dubai, and delivering innovative solutions that help travellers explore more, plan better, and travel smarter.
With this third consecutive win, AirAsia MOVE solidifies its reputation as a trailblazer in Asia’s travel technology sector, proving that a homegrown OTA can compete on a global stage while remaining deeply attuned to the needs of regional travellers.