AirAsia has made history as the first ASEAN brand to team up with Japanese gaming giants SEGA and ATLUS to offer an innovative crossover between gaming and travel. This collaboration, announced as part of AirAsia’s “The Colour Of Connection” campaign, brings together iconic gaming franchises Sonic the Hedgehog and Persona 5 in a groundbreaking aviation experience.
As part of the partnership, two special aircraft will feature eye-catching liveries showcasing beloved characters from Sonic the Hedgehog and Persona 5. Sonic, alongside Tails, Knuckles, Shadow, and Amy Rose, will adorn an AirAsia X Airbus A330 (tail number 9M-XXU), while Persona 5 characters Joker and Morgana will take flight on an AirAsia Malaysia Airbus A320 (tail number 9M-AFF). These aircraft will traverse AirAsia’s extensive network, connecting over 100 destinations across Southeast Asia and the Asia Pacific, including major cities such as Tokyo, Seoul, Bangkok, and Sydney.
The collaboration reflects AirAsia’s ongoing efforts to merge entertainment with travel, offering guests unique and engaging experiences. Rudy Khaw, CEO of AirAsia Brand Co. (ABC), the brand management arm of Capital A, expressed excitement over the partnership. “This partnership marks another milestone for the AirAsia brand as we delve deeper into the exciting world of gaming and pop culture. This partnership is a natural fit for AirAsia, as it aligns perfectly with our commitment to providing experiences for our guests and communities. As a brand that carries the pride of ASEAN, we are thrilled to showcase the region’s vibrant spirit and creativity through this partnership.”
SEGA’s President and COO, Shuji Utsumi, also highlighted the significance of the collaboration, “We are honored to be able to undertake such a wonderful initiative with AirAsia. The Sonic and Persona series are expanding not only in Japan but throughout Asia. We believe that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.”
Both Sonic the Hedgehog and Persona 5 have captivated fans globally. Sonic, SEGA’s iconic blue hero, has been a mainstay in gaming for over 30 years, while Persona 5, developed by ATLUS, has gained critical acclaim for its compelling story and innovative gameplay.
Passengers and fans can now book flights through AirAsia MOVE to experience this one-of-a-kind gaming-travel crossover.