AirAsia Philippines is setting its sights on Gen Z and Millennials, tapping into their inclination to travel with loved ones, whether it be significant others, partners, or family members.
Recent findings from an international travel survey reveal that a remarkable 9 out of 10 passengers aged 18 to 43 prefer to embark on journeys with their loved ones, seeking to create cherished and memorable experiences. Aligning with this trend, AirAsia Philippines’ own data for January indicates a significant surge in travel, with over 600,000 guests flown. Notably, Gen Zs constituted 34% of total passengers, while Millennials accounted for 58%.
Looking ahead, forward bookings for popular destinations such as Boracay, Cebu, Bohol, Puerto Princesa, as well as international hotspots like Taipei, Incheon, Osaka, and Narita, are on the rise. As of 01 February 2024, reservations for February, March, April, and May have already surpassed 700,000 seats. Among the demographics making these bookings, 14% are Gen Z and 13% are Millennials, signaling a continued interest in travel among the younger generation.
“We are extremely excited to welcome the energy that young travelers — Gen Zs and millennials alike — will bring as the travel profile diversifies. As shown in our data, beaches remain a go-to destination for those who’d like to have a quick romantic getaway or relaxation with family. International destinations meanwhile remain as top bucket list destinations that await and excite travelers. We also invite everyone to watch out for our new summer campaign teased as “LFG” as this will surely excite this generation’s young travelers — and those young at heart also,” according to First Officer Steve Dailisan, AirAsia Philippines Head of Communications and Public Affairs.
To encourage more travelers to fly with their loved ones, AirAsia Philippines is rolling out an early Heart’s Month treat, offering a one-way base fare of PHP22 to all domestic and international destinations until 04 February 2024, valid for travel until 31 July 2024.
AirAsia Philippines also extends an invitation to travelers to visit the 31st Philippine Travel Agencies Association (PTAA) Travel Expo at the SMX Convention Center from 02-04 February 2024. Attendees can enjoy a 10% discount on fares and baggage fees for domestic and international flights, applicable for future travel until 19 March 2025.