Cebu Pacific, in partnership with one of the world’s top games PUBG MOBILE, has just announced a new seat sale for domestic and international flights, offering low-fare flight deals exclusive to the PUBG MOBILE community.
From 20 to 23 June 2022, Cebu Pacific is offering one-way and roundtrip fares for any flight within its network in Asia (excluding Dubai and Sydney; seats on sale will vary depending on availability) for travel up to 30 November 2022. PUBG Mobile gamers are encouraged to check the app or visit the PUBG Mobile Philippines Facebook page for more details.
“Tencent Games and PUBG MOBILE chose to partner with Cebu Pacific at this time because our latest character is inspired by the iconic mythical bird in Filipino culture, and we feel our interest coincided with Cebu Pacific’s desire to promote Filipino culture and tourism. We hope that Phoenix Adarna will become an instrument to promote Filipino heritage through an exciting in-flight or mobile experience,” according to Benj Dalmacio, Senior Business Development Manager, Tencent Games Philippines.
The airline offered the seat sale as part of the launch of Phoenix Adarna, the first-ever Filipino character set in PUBG MOBILE. Inspired by the mythological creature Ibong Adarna, the set was released exclusively for Southeast Asia.
Earlier in the month, the airline and battle royale game offered a mobile game-themed airport to in-flight experience that took passengers on a journey through the world of PUBG MOBILE complete with airport staff and flight attendants dressed as characters from the game, trivia games, and merchandise giveaways.
“We are excited to launch this special sale for PUBG Mobile gamers, to enable the gaming community to fly safely across our vast network in and out the country. Our collaboration paves the way for more fun ways to promote travel and tourism to everyJuan,” said Candice Iyog, CEB VP for Marketing and Customer Experience.
Phoenix Adarna limited edition items will be available in-game until 30 June 2022.