As the calendar turns to 2026, Cebu Pacific (CEB) is marking a massive milestone: three decades of democratization of air travel in the archipelago. To kick off its 30th-anniversary celebrations, the airline has released a poignant new brand film titled “Si Cebie at Ako,” a cinematic tribute to the grit, perseverance, and dreams of the Filipino people.
The film follows the emotional and professional journey of an aspiring flight attendant, serving as a metaphor for the challenges inherent in chasing any ambitious goal. Through the eyes of the protagonist, viewers are reminded that while the path to success is rarely a straight line, the willingness to remain resilient is what ultimately transforms a distant dream into a tangible reality.
Since its inception, Cebu Pacific has been more than just a low-cost carrier; it has been a catalyst for social and economic mobility. By making air travel affordable, it shifted the landscape from a luxury reserved for the few to a service accessible to “EveryJuan.”
“For three decades, Cebu Pacific has lived this truth. Through hurdles, setbacks, and moments of uncertainty, what kept us going was the belief that every flight we operate brings someone closer to their dream — closer to family, to opportunities, to new beginnings,” according to Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
The release of “Si Cebie at Ako” is not just a corporate retrospective but a celebration of the passengers themselves. Over the last 30 years, CEB has witnessed firsthand the diverse motivations that drive Filipinos to take to the skies. Whether it is a first-time flyer heading abroad to provide for their family, a student pursuing an education in a new city, or a traveler exploring the beauty of the Philippine islands for the first time, the airline has been a constant partner in these milestones.
The film highlights a shared narrative between the airline and its passengers: perseverance. Having navigated the complexities of the aviation industry — including global shifts and local challenges — Cebu Pacific draws a parallel between its own corporate journey and the personal triumphs of the millions of people it serves.
As the 30th-anniversary festivities begin, the airline plans to continue its mission of enabling personal aspirations. Beyond the film, travelers can expect a year filled with special initiatives, reflecting CEB’s commitment to improving the customer experience and expanding its reach.
“Si Cebie at Ako” serves as a powerful reminder that no matter the turbulence, the destination is worth the effort. The film is now available for viewing on Cebu Pacific’s official social media channels, inviting everyone to reflect on their own journeys and the dreams they continue to chase.