Cebu Pacific Launches “Juan Love” Campaign to Promote Philippine Tourism

When the COVID-19 pandemic hit the Philippine shores in the first quarter of 2020, one of the sectors badly hit was tourism. The resilience of the country’s tourism sector was put to the test as local businesses and industries had to deal with the immense challenges brought about by community quarantine and suspension of leisure travel. But, it also brought out the Filipinos’ spirit of “bayanihan” as it sparked hope for the nation as everyJuan extended support to one another.  

Cebu Pacific strongly believes #EveryJuanWillFlyAgain and further encourages everyJuan to come together to support the country as it gradually recovers, through its newest campaign “Juan Love – One love for the Philippines.” At a time when borders are slowly reopening, this online campaign aims to inspire everyJuan to travel again — to see the places they’ve missed, and experience the local culture and cuisine unique to every destination.  

The Juan Love campaign will not only highlight the beauty and wonders of the Philippines’ local destinations but will also show how flying supports the people behind the tourism industry — each flight, each tourist, will help people sustain livelihoods — everyJuan for everyone. As this campaign showcases the scenic spots, thrilling activities, and native delicacies each destination is known for, Juan Love will also shed light on all the local businesses and fellow Filipinos making all these possible.  

“We have been continuously working hand-in-hand with our partners in the government to help ensure the nation bounces back from this crisis. We believe as more destinations open up for tourist travel, we are able to support the small businesses and communities,” according to Candice Iyog, Cebu Pacific Vice-President for Marketing and Customer Experience. “With the launch of our Juan Love campaign, we hope everyJuan joins us in showing one love for the Philippines.”  

Staying true to its commitment to provide safe, affordable, and fun-filled air travels for everyJuan, Cebu Pacific celebrates local tourism with the exciting Juan Love Seat Sale starting 26 September 2020 up until 30 September 2020. You may book travels to your favorite attractions in the Philippines with flights up for grabs beginning 10:00 AM of Saturday, for as low as PHP99 one-way base fare. The travel period will be from 01 April 2021 to 31 July 2021. 

Some of the destinations included in the airline’s Juan Love campaign are Cebu, Boracay, Siargao, Coron, Davao. Bookings can be done online at the Cebu Pacific website [www.cebupacificair.com] or using the CEB mobile app with payment centers available all throughout this five-day seat sale.  

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