The Philippines’ leading airline, Cebu Pacific (CEB) has launched an innovative campaign to celebrate the country’s cultural heritage through the promotion of traditional weaving arts. In partnership with the Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI), Cebu Pacific unveiled its QR Flight Codes initiative, a creative way to spotlight local weaving communities and enhance domestic tourism.
The QR Flight Codes are inspired by the intricate patterns of traditional weaves from five distinct regions in the Philippines: Ilocos Norte’s Binakol, Occidental Mindoro’s Ramit, Iloilo’s Hablon, Antique’s Patadyong, and Zamboanga’s Yakan. These unique designs transformed into QR codes, are strategically displayed on billboards in major thoroughfares, airports, and select publications. Scanning these codes provides travelers with insights into the history and significance of these weaves and highlights attractions in their regions of origin.
“Cebu Pacific takes pride in honoring the rich tapestry of our nation’s cultural heritage. Using our business as a platform for inclusive and sustainable growth, we celebrate the artistry of our local weaving communities, ensuring their timeless traditions are preserved and their stories are appreciated by every Filipino. Every weave is a community’s cultural fingerprint with a story to tell, just as every destination has a unique offering and experience. We encourage every Juan to scan the QR Flight Codes to explore more of the Philippines and learn about our rich culture and heritage,” according to Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
The initiative also involved collaboration with local weaving communities, including the Paoay Weavers of Ilocos Norte, Hanunuo Mangyan Weavers of Occidental Mindoro, Baraclayan Weavers Association in Iloilo, Bagtason Loom Weavers Association in Antique, and Yakan weavers in Zamboanga. These partnerships aim to preserve the history and artistry of traditional Philippine textiles.
To encourage travelers to explore these destinations, Cebu Pacific has launched a seat sale until 15 January 2025, offering one-way base fares for domestic flights starting at PHP199. The travel period for this promotion runs from 04 January 2025 to 30 June 2025. Bookings can be made at bit.ly/CebuPacificSale.