The Philippines’ leading airline, Cebu Pacific (CEB) has solidified its partnership with the Singapore Tourism Board (STB) to create exciting travel opportunities for Filipinos looking to explore the Lion City. The renewed Memorandum of Understanding (MOU) signed on 06 June 2024 focuses on several key areas:
- Enhancing Singapore’s Appeal as a Destination:
The partnership aims to strengthen Filipinos’ preference for Singapore as a travel destination. - “Fly, Stay, Cruise” Packages:
This campaign will promote combined travel packages that include flights, hotel stays, and exciting cruise experiences in Singapore. - Singapore’s Event Calendar:
Highlighting Singapore’s vibrant lineup of events throughout the year will encourage Filipinos to plan trips around specific festivals or attractions.
Adding a touch of celebrity flair, the campaign has also appointed the popular couple Megan Young and Mikael Daez as its newest ambassadors. Their adventures will be showcased in a travel film that captures the essence of Singapore, from its cutting-edge architecture to its rich cultural heritage and hidden gems.
The Philippines plays a significant role in Singapore’s tourism industry. Last year, it ranked as the 6th largest source market, with nearly 700,000 Filipino tourists visiting Singapore, reflecting an impressive 81% increase from 2022.
“We are thrilled to renew this partnership with the Singapore Tourism Board. This collaboration aligns perfectly with Cebu Pacific’s commitment to offering affordable and accessible flights. It will also significantly contribute to Singapore’s tourism industry by attracting more Filipino visitors, fostering cultural exchange, and boosting economic growth,” according to Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
CEB has increased the frequency of flights on the Clark-Singapore-Clark route, now offering daily service instead of three times a week. The airline also operates flights to and from Singapore from several key hubs in the country.
| ROUTE | FREQUENCY |
| Manila – Singapore – Manila | 3x Daily |
| Cebu – Singapore – Cebu | Daily |
| Clark – Singapore – Clark | Daily |
Terrence Voon, Executive Director for Southeast Asia of the Singapore Tourism Board, echoed this sentiment: “We are excited to continue our partnership with Cebu Pacific. They have been instrumental in our strong tourism performance. The Philippines remains a crucial market for the STB, and as visitor numbers continue their post-pandemic recovery, this renewed partnership will provide even more reasons for Filipinos to choose Singapore for their travels. We will leverage our position as a regional hub for world-class cruises and our year-round calendar of exciting events to create unforgettable experiences.”
Cebu Pacific currently operates flights to 35 domestic destinations and 25 international destinations across Asia, Australia, and the Middle East. For the latest seat sale offers from Cebu Pacific, check out bit.ly/CebuPacificSale.