Emirates has introduced its first-ever Emirates World retail store in Southeast Asia, launching an immersive travel experience in Manila, Philippines. This milestone reflects the airline’s commitment to enhancing its presence in the Philippines while redefining travel retail for its customers.
The 221-square-meter retail space is located at Shangri-La The Fort in Bonifacio Global City, Taguig. The grand opening was led by Adnan Kazim, Emirates Chief Commercial Officer, alongside First Lady Liza Araneta Marcos, UAE Ambassador to the Philippines Mohamed Obaid Alqataam Alzaabi, and other distinguished guests, including trade and media representatives.
Kazim highlighted the significance of the new concept, “The new Emirates World Store in Manila is designed to serve as a one-stop shop where customers can explore Emirates’ best-in-class products and services and provides visitors a glimpse of our onboard hospitality and excellence, ensuring the bar is set high when it comes to retail experiences both in the Philippines and across our global network. The Emirates World retail store is part of our broader strategy to get closer to our customers as they plan their travel and create an elevated experience that is consistent with our brand.”
A standout attraction is the Emirates A380 onboard Lounge replica, allowing visitors to experience the luxury and design synonymous with the airline. Guests can browse exclusive merchandise and travel accessories from the Emirates Official Store, including the NBA collection catering to basketball enthusiasts.
In addition, the store features advanced interactive technology, such as a self-service screen enabling customers to explore flight options, check availability, and even take selfies against backdrops of iconic Emirates destinations.
This launch underscores Emirates’ dedication to the Philippines, where it has operated for over 30 years. The airline serves the country with 28 weekly flights, connecting over 22,700 passengers weekly to more than 140 destinations globally. In 2022, Emirates expanded its network through an interline agreement with Philippine Airlines, offering seamless connectivity to domestic and international destinations.
The Manila store is part of Emirates’ global retail strategy, which includes investments of AED 100 million over three years to roll out similar stores in key markets like Hong Kong, London, and Nairobi. For Filipino travelers, Emirates continues to elevate the journey with regionally inspired cuisine, award-winning inflight entertainment, and globally recognized hospitality.