Mabuhay Miles, the frequent flyer program of Philippine Airlines (PAL), the country’s flag carrier, announced the renewal of its successful partnership with SM Advantage Card (SMAC), the leading loyalty program in the Philippines. This collaboration, which began in June 2022, brings together the two largest rewards programs in the nation, offering even greater benefits to loyal customers.
Mabuhay Miles continues its tradition of setting the bar in the travel industry with exclusive travel perks and exceptional service. This renewed partnership strengthens their commitment to providing members with the rewards and experiences they deserve.
“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry. As we embark on this renewed journey together, we extend our heartfelt gratitude to everyone who has contributed to making this partnership a reality,” said PAL President and COO Capt. Stanley K. Ng.
SMAC, with over 20 years of experience, has built a reputation for service excellence and providing unparalleled shopping experiences.
[Standing L-R] Gilbert Simpao – VP for Marketing, SM Store; Gino Ricardo M. Domingo, PAL Assistant Vice President for Loyalty (Mabuhay Miles); Yaracel Macalindong – VP for Sales and Marketing, SMAC; Jonathan Chua – AVP for External Partnerships, SMAC; Alvin Kendrich O. Limqueco, PAL Senior Vice President, Chief Supply Chain Officer and DPO; Alvin M. Miranda, PAL Vice President for Marketing; and Salvador C. Britanico, Jr., PAL Vice President for Sales.
[Seated L-R] Jonathan Ng – Chief Financial Officer, SM Retail; Kevin Hartigan-Go – Chief Operating Officer, SMAC; Hendrik Sy – Executive Director, SM Group; Lucio C. Tan III, PAL Holdings Inc. President and Chief Operating Officer; Capt. Stanley K. Ng, PAL President and Chief Operating Officer; and Atty. Carlos Luis Fernandez, PAL OIC Executive Vice President – General Counsel.
The renewed partnership introduces a key improvement: a more favorable conversion rate between SMAC Points and Mabuhay Miles. This means members can get more value from their points, allowing them to “shop more and fly more” starting 01 September 2024.
“For more than 20 years, SMAC has been guided by a commitment to service excellence and we’ve been offering unparalleled shopping experiences to our valued members. We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty,” SMAC Chief Operating Officer Kevin Hartigan-Go said.