Philippine Airlines (PAL) recently hosted its most prestigious awards ceremonies yet, celebrating the achievements of its top-performing travel partners from the Philippines and around the world. The 2025 PAL Awards, held from 03 to 07 March 2025 at Discovery Samal Resort in Davao City, marked a historic first for the airline — bringing together both local and international agents in a single venue to recognize their vital contributions to global tourism and PAL’s continued success.
The event honored over 150 representatives from 54 travel agencies and service companies. Attendees received performance awards and gained insights from presentations by industry leaders, including Hon. Tanya Rabat-Tan, Regional Director of the Department of Tourism (DOT) Region XI, as well as PAL executives Salvador Britanico, Jr., VP for Sustainability and Strategy, and Alvin Miranda, VP for Marketing.

“Our success in connecting global citizens and Filipinos to the places and people that matter is the product of a strong collaboration with our travel agency partners around the world. To our partners, we honor you for your commitment and unwavering support, and we are grateful for your dedication and trust which lift up Philippine Airlines to soar higher every year,” according to PAL President and Chief Operating Officer Capt. Stanley K. Ng.
As part of the program, awardees enjoyed an exclusive tour of Davao’s top attractions, including the Philippine Eagle Center, Malagos Garden Resort and Chocolate Museum, and the Poblacion Market, in partnership with DOT Region XI.