SM‘s retail loyalty program, SMAC, has announced a strategic partnership with AirAsia rewards, aiming to elevate shopping and travel experiences for customers. This collaboration strengthens both brands’ presence in the retail and travel sectors while offering enhanced benefits for their respective loyalty members.
Under the “My SMAC, My MOVE” lifestyle campaign, SMAC members can now convert 500 AirAsia points into 125 SMAC Points through the AirAsia MOVE app. This integration bridges the gap between travel and shopping rewards, allowing members to maximize their benefits across different industries.
Patrick Cua, Chief Operating Officer of SMAC, emphasized the significance of this partnership, “We are excited to launch this collaboration with AirAsia rewards. By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”
SMAC Points earned through this collaboration can be redeemed at various SM Retail stores, including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and popular brands such as ACE Hardware, Our Home, Surplus, and Watsons. In addition, SMAC members have the option to convert 200 SMAC Points into 300 AirAsia points via the SMAC website (smac.ph), providing more flexibility for travelers.
“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers. Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors,” according to Nicole Tan, Chief Business Officer at AirAsia rewards.
Beyond customer benefits, the alliance is set to drive business growth for both companies. SM is expected to boost engagement and foot traffic across its retail stores, while AirAsia rewards gains access to a larger base of active shoppers, strengthening its position in the Philippine travel market.
This strategic partnership marks a milestone in both brands’ efforts to build a more extensive rewards ecosystem, combining travel, shopping, and lifestyle perks for their loyal customers.