Cebu Pacific and Ink announce an exciting new chapter for the much-loved inflight magazine, Smile. The Philippines’ leading carrier is delighted to bring back Smile with a fresh look in March 2023, just in time for CEB’s 27th anniversary.
The newly reinvented Smile will reflect travel in the modern era and showcase the very best of the Philippines and beyond. The March-April issue of Smile promises to be a must-read as CEB and Smile are giving away gifts that will literally take readers to places.
The first-person-led covers and in-depth experiential features of the new-look Smile get readers closer to the action than ever before. With insider tips from locals across CEB’s extensive network, readers will get to explore new destinations and uncover hidden gems.
Incoming editor-in-chief Joanna Manalastas, previously of SPOT.ph, will be at the helm of Smile in the succeeding issues. Joanna is passionate about travel and bringing new and exciting experiences to readers.
“Smile has brought joy and entertainment to Cebu Pacific’s passengers throughout the years, making their flights more fun and bearable. We’re excited to see the new destinations, cultures, and people that the magazine will showcase that will surely put a smile on every Juan’s faces, according to Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer.
The return of Smile marks a new era in CEB’s history, celebrating its commitment to providing excellent customer experience on the ground and in the air. As one of the most widely read inflight magazines in the Philippines, Smile aims to inspire readers to explore new horizons and make their travel dreams a reality.
Overall, the new Smile magazine promises to be an indispensable travel companion for CEB’s passengers, filled with exciting surprises and insightful stories that will take them on a journey of discovery.
“We’re thrilled to be bringing Smile back and extending our long-running partnership with Cebu Pacific. Inflight magazines are a beloved and irreplaceable touchpoint for passengers looking for inspiration for their next trip, as well as businesses and brands looking to reach a highly desirable audience. People keep asking us when Smile is returning and we’re extremely happy to now be able to say ‘very soon,'” Michael Keating, Ink’s CEO, added.
Catch the newest issue of Smile on your upcoming flight this March and April for a chance to receive a special gift from CEB. Simply take a photo of the magazine and share it on Instagram with hashtags #SmileWithCEB and #SmileMag.
CEB is gearing up to restore its pre-COVID network and capacity to 100% in March 2023. Currently, it flies to 34 domestic destinations and is all set to reinstate all of its 25 international destinations in the first quarter of the year. With the return of its full network, CEB aims to provide more opportunities for travelers to explore the world and reconnect with their loved ones.