United Airlines has revolutionized the in-flight experience with the launch of Kinective Media by United Airlines, the industry’s first media network that leverages travel data to deliver personalized advertising, content, and special offers to passengers. This innovative platform promises to enhance the travel journey for flyers while creating valuable marketing opportunities for brands.
Kinective Media leverages insights from anonymized traveler data to create targeted advertising campaigns across various channels, including the award-winning United mobile app (with over 110 million downloads) and the extensive network of inflight entertainment screens (nearly 100,000 screens with an average attention span of 3.5 hours per flyer). This strategic approach allows brands to connect with a highly engaged audience throughout their travel journey, from initial inspiration to in-flight decision-making.
United emphasizes that passenger privacy remains a top priority. Kinective Media utilizes aggregated and anonymized data to create audience segments, ensuring that no personally identifiable information is shared with advertisers. Passengers also have the option to opt-out of targeted advertising at any time.
The ultimate goal of Kinective Media is to create a more enriching travel experience for passengers. By receiving relevant and personalized offers, flyers can discover new destinations, explore travel essentials, and potentially unlock exclusive deals. This tailored approach aims to foster a deeper connection between United and its MileagePlus® members, leading to increased loyalty and engagement.
Kinective Media has already secured partnerships with leading brands across various sectors, including Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and Dentsu. This focus on premium partnerships ensures high-quality content and offerings for passengers while providing brands with a unique platform to reach a targeted audience of frequent travelers.
“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” according to Richard Nunn, CEO of MileagePlus® highlighting the significance of this undertaking.
Kinective Media goes beyond traditional in-flight advertising by offering a comprehensive marketing solution that caters to the entire customer journey. This innovative approach positions United as a leader in the airline industry, paving the way for a more personalized and engaging travel experience for both passengers and brands.